Summary: I have been optimizing technical SEO and implementing creative SEO growth hacks on Walmart.ca since 2019. I love crafting high GMV SEO roadmaps, while still guiding engineering teams with implementations down at the code level.
A Few Highlights
- Protected over $120 million in GMV during a complex tech stack migration in 2021 by identifying and solutioning gaps
- Increased organic traffic to the site with creative technical hacks and minimal engineering sprints
- Took technical SEO analytics to the next level by integrating with the leading platform (Botify)
- Designed a content marketing forecasting model that helped identify the best opportunities to focus on